Ten Email Savers
Saturday, July 1st, 2006
These DTL email tips can keep you, your computer, and your mailbox happy. Ignore them at your own peril.

These DTL email tips can keep you, your computer, and your mailbox happy. Ignore them at your own peril.

If you’ve noticed that the web has recently gone wacky when using Internet Explorer, you can blame litigious companies, software patent lawyers, and even Microsoft for ruining a good portion of the web overnight.
I’ll explain what happened and why in a minute. It has a bearing on the design of your web site, and is one more reason to avoid using Flash and Flash-based navigation if possible.
With a new web site or a redesign, the typical order of topics between most web designers and their clients follows this course: price, page counts, visual layout, artwork, text, search engine optimization, increasing traffic, revisions, maintenance, and the need to get more value from the web site. This, of course, is completely backwards.
Before we can talk about money, either initial production costs or, ultimately, web-generated sales revenue, we need to turn things around. Let’s start with your site’s purpose so we can select the right content and presentation methods to achieve worthy and measurable goals.
Understanding your web requirements, desired execution level, and budget, begins with a simple planning exercise . . .